Nguva pfupi yadarika, Hunhu neTekinoroji Yekutarisa Zvigadzirwa zveJiangsu Province, Zhejiang Province, Anhui Province, Jiangxi Province neShanghai Municipality vakaburitsa pamwe chete runyorwa rwe “2017 Top 100 Brand Zvigadzirwa muRuwa rweJiangsu, Zhejiang Province, Anhui Province, Jiangxi Province neShanghai. Municipality†. Izvo “SHIMGE†-zvakagadzirwa zvigadzirwa zveShimge Pump Industry Group Co., Ltd. zvakaverengerwa murondedzero, ikava iyo yega mhando parunyorwa pakati peindasitiri yepombi mudunhu reZhejiang. Kare, Shimge Pump Industry Group Co., Ltd. yakachengetedza rukudzo rwe “Zhejiang Famous-brand Product†kwemakore gumi nemashanu, uye chiratidzo chayo chekuChina “Xinjie†uye chirungu chayo chekutengeserana “SHIMGE†akazivikanwa ese ari maviri se "zviratidzo zvinozivikanwa" neHurumende Administration yeIndasitiri neCommerce. Kiyi yekuti Shimge awane kukudzwa kwakawanda uye akaita budiriro yakanaka kwazvo kumba nekune dzimwe nyika iri mukusimbisa kwayo uye kuomerera pakuvakwa kwemhando yechigadzirwa. “Tinofanirwa kupa kutamba kwakazara kune zvakatinakira, kuita kuti zvigadzirwa zvedu zvive nani uye tive NO. 1 muTaizhou, Zhejiang uye kunyangwe China.†XU Mintian ari kutungamira timu kuenda kuchinangwa ichi.

Iko kukosha kwekuvapo kwebhizinesi kugadzirisa matambudziko evatengi.

Indasitiri yega yega inonangana nezvakasiyana zvinodiwa nevatengi. Semuyenzaniso, muindasitiri yekutaura, vatengi vanosarudza kukurumidza, kuchengetedzeka uye kushandirwa zvakanaka kuburitsa masevhisi. S.F. Express yakagadzira kuita indasitiri bhenji pahwaro hwayo. Muindasitiri yepombi, “basa repombi nderekuti mvura ifambe zvakasununguka, kureva kuti, kuyerera pese painoiregedzwa nemushandisi nekupa mvura inodiwa, rinova basa rayo. Basa redu nderokuita kuti rizadzise basa iri mune imwe nzira yekuchengetedza simba, kwete chete nenzira yekuchengetedza uye kuchengetedza simba, asiwo nehutano hwakanaka hwechigadzirwa. Kana mapombi emamwe mabhureki aine hupenyu hwesevhisi yegore rimwe kana maviri, saka tinoedza kupa pombi nehupenyu hwesevhisi makore mashanu kana matanhatu.â Nekutenda kwakasimba uku, XU Mintian uye manejimendi eShimge akaisa pamberi. kukosha kwekukurudzira kweShimge: kuchengetedza simba uye kuvimbika kwakanyanya. Ichi kukosha chirevo chave simba rekufambisa uye hwaro hwekusimudzira kwemhando yeShimge.

Bhizinesi rine hukama hwayo hwekambani inofanirwa kuve neyayo kukosha kwayo, iyo inomiririra chinzvimbo chakafanana chechiratidzo uye kuzvipira kwayo kune vatengi, uye inoratidza chirevo chemweya chemhando. Mukuwedzera, zvigadzirwa zvinofanirwa kukwanisa kugadzirisa matambudziko kune vashandisi. Mapombi anoiswa mumatanho ese ehupenyu, uye kudiwa kwemapombi kunosiyana kubva kumaindasitiri kuenda kumaindasitiri. Mubvunzurudzo nemagaziniNew Marketing, XU Mintian akanga achangobva kupedza tsvakurudzo yake papurazi rehuku kuchamhembe kwakadziva kumabvazuva kweChina uye akanga achienda kuBeijing. Akazivisa kuti purazi rehuku iri kuchamhembe kwakadziva kumabvazuva kweChina rakashongedzerwa masisitimu ekupfapfaidza munzvimbo ine hunyoro uye nekupisa kwemukati memba. Munharaunda iyi, mhute inogona kupinda nyore mumotokari yepombi, pombi inotakura ichava nyore kuita ngura uye yakanamatira, uye hurongwa hwekutonga hunotarisana nekukuvara kwemvura, saka pombi inowanzoputsika mukati mehafu yegore. “General manager wekupurazi rehuku vakandiudza kuti kukosha kwako kuri mukugadzirisa matambudziko angu maviri aya. Kana iwe ukakwanisa kugadzirisa matambudziko evashandisi, unogona kuratidza kukosha kwako, akadaro XU Mintian, "Pombi yaishandiswa kwe isingasviki hafu yegore ikozvino inogona kushandiswa kwemakore maviri kana matatu mushure meR&D nekuvandudzwa kwe vashandi vedu vehunyanzvi. Ndinofunga iri kugadzira kukosha. Uye kuomerwa kwemushandisi ndiko kunobva zvinhu zvitsva, izvo vanogadzira vanogadzira kukosha nazvo uye vanodada nazvo.

Chigadzirwa chemhando ndiyo nzira yehupenyu yebhizinesi.

Izvo zvakakosha zveindasitiri yekugadzira imhando yezvigadzirwa zvayo. Saka, sei kuve nechokwadi chemhando yechigadzirwa uye kuita kuti ive iyo brand-zita chigadzirwa mumoyo yevatengi? XU Mintian anotenda kuti vashandi ndivo hwaro hwekusimbiswa kwemhando; pasina kubatanidzwa kwevashandi, kunaka kwakanaka kwaisazowanikwa.

Kuti aite kuti vashandi vazive kukosha kwehutano, Shimge akagadzira pre-service training system yevashandi vatsva, iyo inogadzirisa mitemo yevashandi vatsva kubva kune zvose zvakadai setsika yekambani, hutsika uye unyanzvi. Pamusoro pezvo, vashandi vachatora bvunzo dzemhando yepamusoro uye dzekugadzira bvunzo dzepagore kuti vayeuchidze nezvemhando yepamusoro. Panyaya yekutonga kwemhando, Shimge anosimbisawo kuti vese vashandi vanofanirwa kutora chikamu mukutarisira kwemhando. Pakutanga, vaongorori vemhando ndivo vaive nebasa rekutonga kwemhando muShimge. Asi ikozvino, yakagadzira matatu-nhanho yekutarisa sisitimu kubva kune vanoongorora, vaunganidzi kune vatengi.

XU yakarangarira kuti makore anopfuura makumi maviri apfuura, mushandi akabhadhara mari inodarika RMB 500 nekuda kwekugadzirwa kwezvigadzirwa zvepasi pasi. Mushure mekusiya basa, uyu mushandi anga akabata chigumbu akabva adzorera kuna inspector aiona nezve quality control in coincidence of opportunity. Mushure mekuziva kuti quality inspector yakarohwa, XU Mintian akabva audza mapurisa nyaya yacho. Vakuru vezvekuchengetedzwa kwenzvimbo vakakoshesa nyaya iyi asi vakanzwa kuvhiringika kuti sei mushandi uyu akakuvadzwa uye CEO akazvizivisa kumapurisa iye pachake. XU Miantian akapindura, “Mutariri wemhando yangu akakuvadzwa, kana ndisina hanya uye hurumende ikatadza kunditsigira, kambani yangu ingagadzira sei mhando yakanaka uye yemhando yakanaka? Ndeipi iyo hurumende inofanirwa kutsigira bhizinesi? Haasi mabhonasi, asi kururamisira, kungava tsigiro huru.â

XU Mintian anowanzo taurira nyaya iyi kuvashandi vake, achida kuvaita kuti vaone kuti Kambani inokoshesa zvakanyanya kumhando yechigadzirwa. Nerutsigiro rweMukuru mukuru, hapasati pave nenyaya yekuti vaongorori vari kurohwa kubva ipapo. XU yakasimbisa, “Ini ndinofunga kuti kunaka ndiko raramo yebhizinesi uye hazvigoneke zvachose kuti ndipe chirango chidiki kune vanhu vanenge vakanganisa pamhando yemhando.†Mumwe weShimge's quality director. akati, “Semukuru wezvemhando muShimge, ndinodada uye ndinokurudzirwa nekuti matambudziko emhando yepamusoro anowanzogadziriswa maererano nemirau yakadzikwa neKambani. Hapana kana mushandi mumwechete kana mutengesi anobata nekureruka. Zvose zvinofanirwa kutevedza mitemo nemirau yakadzikwa.â

Maitiro ebhizinesi manejimendi maitiro ekutonga vanhu.

Chiitiko chemuongorori wemhando yekukuvadzwa chakaitawo kuti XU izive nezvematambudziko makuru mumhando yekutonga system. Muchiitiko ichi, muongorori wehutano ari pasi pekumanikidzwa kukuru. Kana paine dambudziko remhando, panogona kunge paine njodzi mbiri, dzinoti, mutarisiri wemhando acharegerera muiti wekukanganisa padambudziko nekuda kwechiokomuhomwe kana muongorori wemhando achatsiviwa nekuda kwekuita kwakasimba kwemitemo yekudzora kunaka. Kuti udzivise mamiriro ezvinhu aya, Kambani yakagadzirisa maitiro ekuongorora maitiro kune matatu malink: inspector, assembler uye mutengi. Inspector achabhadhara 10% yematambudziko emhando akaonekwa, uye muunganidzi achatsiva 20% yematambudziko emhando akaonekwa mukuita kwegungano. Kana matambudziko akawanikwa mumaoko evatengi, muripo uchava wakawanda. Iyi sisitimu inoita kuti vataridzi vemhando vakwanise kubata zvirinani nezvinetso zvemhando nekuti kutarisa dambudziko inzira yekudzivisa kurasikirwa kukuru kwevashandi, inova hurongwa hwevanhu.

MuShimge, apo vashandi vegungano vakawana chinetso chemhando mugadziriro yakapfuura, vaizobhadharwa muhoro kana kuti bhonasi, iyo inokurudzira vashandi vegungano kuti vasarudze zvinhu zvisina kukodzera; kana matambudziko emhando yamuka kudivi revatengi, Shimge haazoti mutoro nekukasira, asi anokurudzira vashandi kuti vagadzirise dambudziko remutengi kutanga; kana dambudziko rakabatwa zvakanaka uye mutengi achigutsikana, mushandi ane hanya haazorangirwe. “Tinofunga pamusoro pehurongwa hwedu kubva pamaonero evanhu. Ini ndinofunga maitiro ekutungamira bhizinesi inzira yekunzwisisa uye kutonga vanhu†, akadaro XU Mintian.

Kuburikidza nekutonga kwevanhu, XU Mintian yakakunda kuvimba neruremekedzo rwevashandi, uye yakabatanidza tsika yekambani uye hunhu muropa revashandi vese veShimge. Kutsvaga kwaShimge kwezvigadzirwa zvemhando yepamusoro kwakadzika midzi mumatanho ese uye ruzivo rwekuvandudza kweKambani.

Aimbova CEO weG.M. Jack Welch, mukuru mukuru mukuru mune makumi maviri^thzana, zvakaiswa mubhuku rakeKuhwinakuti vatungamiri vanofanira kuve nechokwadi chokuti vanhu havangooni zviratidzo izvozvo chete, asi vanozvinzwa. Ndinofunga XU Miantian akazviwana chaizvo. Pasi pehutungamiriri hweXU Miantian, Shimge arikushingairira kuita kukosha kwe "kuchengetedza simba uye kuvimbika kwakanyanya", achiedza kuzadzisa chiroto chikuru che "kupa pasirese pombi uye nzira yekurapa yemvura uye nekugonesa. vanhu kuti vanakirwe nehupenyu hwemhando yepamusoro†.